Below, I’ve included a commissioned branding series created for a dinner party for Monarch Espresso Bar. Participants traveled from restaurant to restaurant, so the design had to reference the variety of food and drinks they would be consuming as well.

The serif font is consistent with their brand guidelines, but the blue and pink color scheme, hand-drawn lettering, and sketchy illustrations helped expand their traditional brand for this special event with a sense of a lighthearted night on the town.

The postcards fulfilled a diverse set of needs, serving as tickets to each establishment, providing a general map for participants, and allowing them to take home a small souvenir.

This physical sign served as a large, print ad for people to purchase tickets.