In the wake of the COVID outbreak, Monarch Espresso Bar needed a new way to serve their distanced customers. They started a weekly box service with rotating options to help reach customers. The above Instagram posts and below animations served as marketing for this campaign.

The sketchy line drawing style I chose both helped convey the rustic nature of the boxes and was a quickly replicable style: often times, the content of the boxes were only decided the night before the graphics had to be released.

Above, you can see some animations I created for their Instagram story to highlight the “No Matter the Distance” box, and below, a tap-through story to highlight the “Treat Your Mama” Box. @monarchespresso has over 5,000 followers, so the work I do for them is carefully crafted to be engaging, accessible, and flawlessly edited.

This project also involved a few physical deliverables, including paper bags, tags, and cards.